Content ideas for coaches who want posts in their own words

Coaching is a trust business, and trust is built by sounding like a real person with a real way of working. That is also why generic posts hurt coaches more than most. A reader who has seen ten identical “five habits of high performers” posts can tell yours is the eleventh.

This page is for coaches who would rather talk than write. It covers what to post about, 30 interview questions written for coaching, and the honesty rules that keep a coach’s content credible.

What coaches can post about

The strongest coaching content has three ingredients: a clear point of view, a specific way of working, and honest stories. Here are topics that tend to hold up.

• Your method, in plain words. What do you ask first? What do you refuse to give advice on? What does a session actually contain?
• Distinctions that clients miss. Goals versus values. Motivation versus habit. Being busy versus moving forward.
• The moment clients get stuck. The week-three dip, the restart, the “I know what to do but I am not doing it” gap.
• What coaching is not. Not therapy, not consulting, not cheerleading. Honest boundaries earn trust.
• Your own mistakes. The worse the story, the more readers remember it.
• Questions people can use today. One question, explained, that readers can sit with.

Be careful with:

• Income and outcome claims. “My clients double their revenue” needs proof you can show. A statement you cannot support invites trouble with platforms, regulators and readers.
• Medical or mental health advice. If a topic touches on anxiety, depression or trauma, say what falls outside your scope.
• Anonymised stories that are really one person. Change enough, or leave the story out.

30 interview questions written for coaches

Answer one aloud for three or four minutes.

Your method

1. What is the first question you ask a new client, and why that one?
2. What do you never do in a session?
3. What does session three look like compared with session one?
4. How do you decide between asking and telling?
5. What does “homework” look like in your work, and what do you do when it is not done?
6. What do you do when a client is crying, silent or angry?

Your point of view

7. What do most people in your niche get wrong about change?
8. What do you think goal-setting gets wrong?
9. What is your view on accountability, and where does it go too far?
10. What advice do you give that clients resist?
11. What do you think is overrated in coaching right now?

Stuck moments

12. What does a client say right before they quit?
13. Describe the week where progress usually stalls.
14. What is the difference between “I can’t” and “I won’t”, in your experience?
15. What do people try first that never works?

Boundaries and scope

16. How do you tell a client you think they need a therapist instead?
17. Who should not hire you?
18. What do you do when a client asks you to promise a result?
19. What are you not qualified to help with, and how do you say so?

Stories (with details changed)

20. Tell me about a time you got a session badly wrong.
21. When did a client teach you something that changed how you coach?
22. Describe a turning point in a client’s work, in general terms.
23. What is the most surprising thing a client has ever said in a session? (Leave out anything identifying.)

You

24. How did you come to coaching?
25. What was your own hardest stuck moment?
26. What do you do to keep your own practice honest?
27. What do you believe now that you did not believe five years ago?

Offers and fit

28. What does the first call with you cover?
29. What should someone try on their own before they hire a coach?
30. What would make you refuse a client?

More general questions are in our list of 48 content interview questions for experts.

Honesty rules for coach content

1. Say what you did, not what readers will get. “Here is how I work with people stuck at this stage” is safer and more convincing than “this will transform your life.”
2. Stories need a source. If a client story is in your post, it should come from your own mouth and memory, not from a draft that filled a gap.
3. Numbers need evidence. If you would not show someone the data behind the number, do not use the number.
4. Respect your readers’ time. One idea per post.
5. Your credentials are yours. A tool should never write a certification or years of experience that you did not state.

Why an invented story is a risk for coaches

A common failure in AI-assisted coaching posts is the fabricated anecdote: “One of my clients, Sarah, went from burnout to a promotion in three months.” It is vivid, plausible and false. Published under your name, it is a statement you made.

Frazo builds drafts from your recording. Frazo has a per-sentence check that gives each sentence a source and timecode and flags anything “Not in the recording.” That check is not available for English drafts yet; English drafts are in early access. Until it reaches English, treat every client story in a draft as unverified and check it against your recording.

This does not make a draft right in every other way. You still decide whether a claim is fair, whether a client could be identified and whether your professional body allows the statement. For the manual version of the check, see how to check that AI did not invent your quotes.

How it works for coaches

1. Each morning Frazo sends topics from your categories and asks a question.
2. You answer by voice, on the web or in Telegram.
3. You get a draft: a post, a carousel text, a Reels script, and an article when there is enough material.
4. You review, edit, accept.
5. Telegram channel posts can go out on a schedule you approve. For LinkedIn, Instagram, Threads and X, you copy and paste.

Please don’t name clients in recordings. English drafts are in early access, so they are still being improved.

See how Frazo works and record your first answer.