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Content ideas for therapists who don’t want anything invented

Therapists have an unusual content problem. Your best material is the thing you cannot share: what happens in the room. What you can share is the thinking around it, how you understand a problem, what you tell people early on, what you wish they knew before they came. That is the content this page is about.

It is written for therapists, psychologists and counsellors who would rather speak than write, who care about confidentiality, and who would not publish a sentence they cannot stand behind.

What therapists can safely talk about

Aim for the thinking, not the case. Topics that rarely raise confidentiality problems:

  • How a problem works. Why avoidance feels like relief and then returns. Why “just calm down” rarely helps. What a panic attack is and what it is not.
  • What therapy is like. What happens in a first session, how long things take, what a session without advice looks like.
  • Small practices you teach openly. Breathing, noticing body signals, naming an emotion. Present them as examples, not treatment.
  • Misunderstandings. “Therapy is just talking.” “I should be over this by now.”
  • Your stance. What you believe about change, about blame, about timing.
  • When to seek help. Gentle, non-alarmist, never diagnostic.

Topics to handle with care or avoid:

  • Anything from a real session that could identify a person, even with the name removed.
  • Diagnoses attached to readers (“If you do this, you have…”).
  • Promises of outcomes or timelines for treatment.
  • Testimonials and before-and-after claims, which many professional bodies restrict.

30 interview questions written for therapists

Answer one aloud for three or four minutes. These are built to give you material about your thinking and not about any specific client.

About how you understand problems

  1. What is the most common thing people get wrong about anxiety?
  2. What do people believe about their feelings that makes things harder?
  3. Why does telling someone to relax so often fail?
  4. What does avoidance give people in the short run, and what does it cost?
  5. How do you explain, in everyday words, what a trigger is?
  6. What do you wish every adult knew about sleep and stress?

About the work itself

  1. Describe the first ten minutes of a first session without any specifics.
  2. What do you say when someone asks “Will this work?”
  3. How do you know when someone is ready to talk about something difficult?
  4. What is a good reason to end therapy, and what is a bad one?
  5. What do you do when you disagree with a long-held belief of the person you work with?
  6. What do you tell people about homework between sessions?

About small, safe practices

  1. What is a ninety-second exercise you are comfortable teaching to anyone?
  2. How would you explain noticing a body signal to a skeptic?
  3. What is one question people can ask themselves on a hard evening?

About myths and misunderstandings

  1. What is the biggest myth about therapists?
  2. What do people expect of you in a first session that you do not do?
  3. What does “progress” actually look like, and why is it rarely a straight line?
  4. What do people blame themselves for that is not their fault?

About who you work with

  1. Who is your work not suited to, and where would you point them instead?
  2. What do people usually say in the first message they send you?
  3. What do the people who stay with the work tend to have in common, in general terms?

About you

  1. Why did you choose this profession?
  2. What do you do to look after yourself?
  3. What is something you changed your mind about in your practice?
  4. What do you find hardest to explain to people outside the field?

About ethics and limits

  1. What do you never post about, and why?
  2. How do you talk about your work in public without talking about a person?
  3. What would you tell a colleague who is nervous about being visible online?
  4. What do you want the public to understand about confidentiality?

For a broader list covering other goals, see our 48 content interview questions for experts.

Confidentiality notes for recordings

These are habits, not legal advice.

  • Do not name clients in recordings. Frazo’s own FAQ asks authors not to, because recordings and transcripts are kept for 30 days by default before being deleted.
  • Speak in patterns. “People who…” rather than “a woman I saw…”.
  • Change or drop details like profession, location, family structure, dates.
  • If you use a story, get it out of the room. If a case cannot be separated from a person, it is not content.
  • Know your rules. Professional associations and licensing boards in your country set the limits on advertising and public statements.

Why “nothing invented” matters more in this field

When a tool smooths a draft, it tends to add something that sounds authoritative: “Studies show…,” a percentage, a technique with a name. In a therapy context, that kind of detail can mislead readers about what the evidence says or imply a claim you did not make.

Frazo is built to avoid that. You answer by voice, and the draft is assembled from your own sentences. Frazo has a per-sentence check that gives each sentence a source and timecode and flags anything not in the recording. The site’s example shows how it looks: a sentence about studies from the last five years carries a flag because the example author never said it. That check is not available for English drafts yet; English drafts are in early access. With English drafts you do this comparison yourself. The author in that demo, Maya Collins, is a fictional example.

That is not a clinical safeguard. You remain the person who signs the post. It simply shows you where to look.

Our guide on how to check that AI did not invent your quotes explains the manual version of the same check.

How the process works for a therapist

  1. Each morning Frazo sends topics from your categories. Yours might be how problems work, what sessions are like, or common myths.
  2. You pick one and answer by voice, on the web or in Telegram.
  3. Frazo builds a draft from what you said, with sources.
  4. You review, remove anything you do not want, and accept.
  5. For a Telegram channel, Frazo can post it on a schedule you approve. For Instagram, LinkedIn, Threads or X, you copy the text and publish it yourself.

English drafts are in early access, so they are still being improved.

See how Frazo works and try a first recording.

Frequently asked questions

Can I name clients or describe real cases in recordings?

Please don’t name clients in recordings. Frazo’s FAQ asks you not to, and the safest habit is to speak about patterns (“people who…”) rather than people. Change or drop any detail that could identify someone.

Will Frazo make medical or clinical claims for me?

It shouldn’t add any. Frazo has a check that flags a sentence not in your recording as “Not in the recording,” but it is not available for English drafts yet. You remain responsible for what you publish.

How long are recordings kept?

By default recordings and transcripts are kept for 30 days, then deleted. You can change that period. They aren’t published or used for other authors.

Is Frazo a substitute for my professional body’s advertising rules?

No. Rules on advertising, testimonials and public statements differ by country and licence. Check yours. Nothing on this page is legal or clinical advice.